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Russell Contract?
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<blockquote data-quote="Vespidae" data-source="post: 281833" data-attributes="member: 2957"><p>Isn't this a function of GTAA?</p><p></p><p>I look at the great programs (Alabama, UT, Notre Dame, Auburn, etc) and they seldom swing so wildly in their branding, merchandising, and uniform outcomes. In general, they work really well together. The refreshes, when they happen, are historically respectful and if anything, an improvement. </p><p></p><p>When I go to a UT game (or Alabama, Penn State, etc), I never even think about "what uniform will we wear today?" It's just understood. Many of these programs have a classic simplicity that works exceedingly well. (It's a true-ism that fewer colors is more timeless than more.)</p><p></p><p>Tech, during my 35 years ... has been ALL OVER THE MAP. Black jerseys, blue jerseys, white jerseys, gold jerseys ... jerseys where you can read the numbers and jerseys where you can't. White helmets, gold helmets, helmets with honeycomb. How can Tech possibly translate any of this mess into an effective merchandising program? You can't. That's why we a) get crud and b) it doesn't sell. </p><p></p><p>You can't build anticipation and exclusivity ("Son, maybe one day you'll be good enough to wear Old Gold, but until then, it's State U for you.") when you are all over the place.</p><p></p><p>I love Tech. But I can't understand why an AA who pays their AD 600K, 750K and now 900K accepts such mediocrity. Infuriating!</p></blockquote><p></p>
[QUOTE="Vespidae, post: 281833, member: 2957"] Isn't this a function of GTAA? I look at the great programs (Alabama, UT, Notre Dame, Auburn, etc) and they seldom swing so wildly in their branding, merchandising, and uniform outcomes. In general, they work really well together. The refreshes, when they happen, are historically respectful and if anything, an improvement. When I go to a UT game (or Alabama, Penn State, etc), I never even think about "what uniform will we wear today?" It's just understood. Many of these programs have a classic simplicity that works exceedingly well. (It's a true-ism that fewer colors is more timeless than more.) Tech, during my 35 years ... has been ALL OVER THE MAP. Black jerseys, blue jerseys, white jerseys, gold jerseys ... jerseys where you can read the numbers and jerseys where you can't. White helmets, gold helmets, helmets with honeycomb. How can Tech possibly translate any of this mess into an effective merchandising program? You can't. That's why we a) get crud and b) it doesn't sell. You can't build anticipation and exclusivity ("Son, maybe one day you'll be good enough to wear Old Gold, but until then, it's State U for you.") when you are all over the place. I love Tech. But I can't understand why an AA who pays their AD 600K, 750K and now 900K accepts such mediocrity. Infuriating! [/QUOTE]
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