NIL is taxable. Athletes may have to do estimated withholding. It's kind of like having your own business.
NIL contracts have conditions, like appearances and other "work". If you don't fulfill your side, they don't have to pay.
NIL agents charge 15-25% for their services. I don't know if that includes accounting fees, but the athletes should have an accountant. I wouldn't rely on the tax prep guy in the strip mall.
If an athlete gets use of an apartment or a car or other assets, that's taxable too.
Key is a state employee of a certain income, so the budget for his role is semi-public. NIL deals are private. If Key had an endorsement contact with Kia, we wouldn't have that financial info unless someone shared it. Same for the athletes.
Athletes probably want as much cash up front as possible; their sponsors will want to delay the payments as much as possible; how it works out is all in the contract.
NIL deals allow college athletes to monetize their name, image, and likeness, but there are tax implications that students should be aware of.
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