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<blockquote data-quote="bhoffman123" data-source="post: 257071" data-attributes="member: 1500"><p>Another thought . . .</p><p></p><p>One of the things working against us is one of our strengths. We see Tech as the intellectually elite of Georgia schools. While this is great for our intellectual ego's, it hurts us with sidewalk fans. Non alum's will find it easier to relate to a school like Georgia which appears to better represents a cross section of the public vs a school that declares it self smarter then the average bear.</p><p></p><p>This leads to more fans > money > press coverage and in turn recruiting flowing to other schools.</p><p></p><p>So how do you be intellectually elite and relate able to all? Not easy to do but I would probably start here:</p><ul> <li data-xf-list-type="ul"><strong>Win -</strong> Winning solves all. Although the above problem makes this harder to achieve.</li> <li data-xf-list-type="ul"><strong>Marketing / Branding:</strong> Use marketing to re position the GT brand. Unfortunately I dont believe our sports marketing has realized the above insight and much of our marketing reinforces the intellectually elite story line with out making GT relate able. A slight change in the complexion of the narrative can both celebrate the skill and potential of GT grads while also making us relate able to non engineers. </li> <li data-xf-list-type="ul"><strong>More majors</strong> - While personally I am not a fan of this as it dilutes focus and resources, it would help the GT relate to a broader audience.</li> </ul><p>I may be on a wild tangent here but I have seen enough of this in media and conversations to think it real.</p></blockquote><p></p>
[QUOTE="bhoffman123, post: 257071, member: 1500"] Another thought . . . One of the things working against us is one of our strengths. We see Tech as the intellectually elite of Georgia schools. While this is great for our intellectual ego's, it hurts us with sidewalk fans. Non alum's will find it easier to relate to a school like Georgia which appears to better represents a cross section of the public vs a school that declares it self smarter then the average bear. This leads to more fans > money > press coverage and in turn recruiting flowing to other schools. So how do you be intellectually elite and relate able to all? Not easy to do but I would probably start here: [LIST] [*][B]Win -[/B] Winning solves all. Although the above problem makes this harder to achieve. [*][B]Marketing / Branding:[/B] Use marketing to re position the GT brand. Unfortunately I dont believe our sports marketing has realized the above insight and much of our marketing reinforces the intellectually elite story line with out making GT relate able. A slight change in the complexion of the narrative can both celebrate the skill and potential of GT grads while also making us relate able to non engineers. [*][B]More majors[/B] - While personally I am not a fan of this as it dilutes focus and resources, it would help the GT relate to a broader audience. [/LIST] I may be on a wild tangent here but I have seen enough of this in media and conversations to think it real. [/QUOTE]
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