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<blockquote data-quote="Vespidae" data-source="post: 256944" data-attributes="member: 2957"><p>Honestly, it is not clear what we do. For all our math and statistical rigor and "analysts" at Tech, when we get to GTAA it's all just anecdotal information. There is almost never a discussion on data to see how we are doing ... recruiting to my mind is like a sales process. What is the recruiting process and how is it doing?</p><p></p><p>- What's our yield? What should it be?</p><p>- How large is our pool ... how many kids will our hot schools produce this year? How many should we get?</p><p>- How many prospects in our pool fit our ideal criteria? How many are considering Tech? [Not everyone the pool is a candidate for Tech.]</p><p>- What are the results of our first contact? Second? Third? What's the commitment at each stage?</p><p>- How many of the ideal prospects did we lose? Why?</p><p>- What changes are we making to our recruiting process this year?</p><p></p><p>If we have a perfect recruiting process and it's working and we only need to expand it geographically, that's one option. Another is that it is not working because we are getting out recruited in our backyard and we have to expand. I've heard multiple theories. But I've never heard anyone from GTAA articulate what they are doing and why ... it's more just gut feel and we need more resources. </p><p></p><p>OK. You probably do. But how do we measure success? What's the dashboard? </p><p></p><p>Sorry ... 30 years of marketing. </p><p></p><p>Personally, I would take a certain amount of pride knowing that our recruiting is so good we can do with half the resources of Clemson or whoever. But it sounds like we just want to add until we have what they have ...</p></blockquote><p></p>
[QUOTE="Vespidae, post: 256944, member: 2957"] Honestly, it is not clear what we do. For all our math and statistical rigor and "analysts" at Tech, when we get to GTAA it's all just anecdotal information. There is almost never a discussion on data to see how we are doing ... recruiting to my mind is like a sales process. What is the recruiting process and how is it doing? - What's our yield? What should it be? - How large is our pool ... how many kids will our hot schools produce this year? How many should we get? - How many prospects in our pool fit our ideal criteria? How many are considering Tech? [Not everyone the pool is a candidate for Tech.] - What are the results of our first contact? Second? Third? What's the commitment at each stage? - How many of the ideal prospects did we lose? Why? - What changes are we making to our recruiting process this year? If we have a perfect recruiting process and it's working and we only need to expand it geographically, that's one option. Another is that it is not working because we are getting out recruited in our backyard and we have to expand. I've heard multiple theories. But I've never heard anyone from GTAA articulate what they are doing and why ... it's more just gut feel and we need more resources. OK. You probably do. But how do we measure success? What's the dashboard? Sorry ... 30 years of marketing. Personally, I would take a certain amount of pride knowing that our recruiting is so good we can do with half the resources of Clemson or whoever. But it sounds like we just want to add until we have what they have ... [/QUOTE]
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