So I was doing a bit of research this morning trying to figure out the best streaming TV option in the wake of PSVue announcing their upcoming shut down and went to the Hulu live tv page to check them out, and the first clip shown in their auto play background video is a football clip. Did they pick one of the traditional big powers with massive fan bases to feature? Nope, they went with a clip of Orwin Smith (2nd favorite AB we ever had, just behind Godhigh) streaking down the sideline against UVA from 2012. That just brought a smile to my face.
Hulu.com/live-tv
That is awesome.
As someone in the digital marketing space, I’m doubtful this was based on cookies and an ad network tailoring content to your identity. If only because video ads are so much more costly - it would take a LOT more resources to specifically target hundreds of video ads. This seems like it’s just an awesome play that they chose to highlight.
On another note, we have Youtube TV and LOVE it. The biggest thing I didn’t expect is the impact of the unlimited DVR. It’s a game changer. For instance, my wife and I have ours set to record every NCAA football game. They just sit there waiting on us - so on the off-chance a ’Whoa! He has trouble with the snap!’ moment happens in some random game, we can go back and watch the whole game whenever we want to.
Highly recommend checking it out. Was bummed to hear about PS Vue.