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Petition: Use Gold as a Primary Color
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<blockquote data-quote="jacketup" data-source="post: 551789" data-attributes="member: 630"><p>Our head coach believes branding is important in selling the Tech product. </p><p></p><p>Coca Cola and Budweiser spend a ton of money to make sure that the red they use (and acquire from vendors) is always consistent. It doesn't vary. Why? Branding. Selling the product. As someone who works in this area, I can tell you that goodwill value for an enterprise is built through consumer recognition of consistent branding. </p><p></p><p>There seems to be a disconnect with the GTAA. Stansbury talks about branding-and specifically color-being important. The actions (or inaction) of the GTAA say otherwise. </p><p></p><p>The concern by fans and the effort to establish and maintain the brand--even if a small effort like a poll- is better than doing nothing.</p></blockquote><p></p>
[QUOTE="jacketup, post: 551789, member: 630"] Our head coach believes branding is important in selling the Tech product. Coca Cola and Budweiser spend a ton of money to make sure that the red they use (and acquire from vendors) is always consistent. It doesn't vary. Why? Branding. Selling the product. As someone who works in this area, I can tell you that goodwill value for an enterprise is built through consumer recognition of consistent branding. There seems to be a disconnect with the GTAA. Stansbury talks about branding-and specifically color-being important. The actions (or inaction) of the GTAA say otherwise. The concern by fans and the effort to establish and maintain the brand--even if a small effort like a poll- is better than doing nothing. [/QUOTE]
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Petition: Use Gold as a Primary Color
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