I'm not sure how much MBS would charge us to hold the game there, but if we could sell 15k seats at $100/each for the nosebleeds, that would yield $1.5M every other year. That's nothing to sneeze at.
The larger issue is our best year under the current regime we sold $3M less in season tickets AND increased personnel costs by $7M/yr. That's right, all the hypey and despite having the mutts at home we sold less $$ in football tickets than the boring, nobody wanted to go to the games option years. We came out the blocks under the new regime with a whopping $10M/yr deficit where we used to average around a $1M/yr annual operating margin and had a $6.5M rainy day wad. Last numbers I saw we were nearly $3M in the hole and that was 2 fiscal years ago. They did not post the Rona year and sure as hell are not going to post FY 2022 financials.
The saving grace here is many of us opened our wallets very generously in years 1 & 2 of this experiment because we wanted to see the transition not become a disaster. Personally, I significantly upped my donations right off the bat, then was asked & acquiesced twice more in the next 12 months to pony up more. I liked Choice, had fond memories of Coleman, etc and hell even though Brent Key might have the right DNA. We followed that up with more $$ when the football season in 2020 was shut down. I got booted out of my chairbacks, gave them the same money even though I got relegated to the upper deck. They asked for more again because revenues were down & what's a man to do. Many of us opened our wallets again. We got burned.
I said enough's enough this year. I reverted back to Johnson levels of giving until I'm convinced GT is going to use my money wisely & not waste it on fools. I support good causes & right now I'm not convinced our sports team leadership in the primary revenue sports isn't infested by stooges. I did take some of what I normally donate and tagged it to the baseball & golf teams. Some good will be done with that money, no doubt. Football and basketball need to earn back elevated giving levels by myself and many friends of mine. It sucks it has come to this, but when I hear Stansbury laughing & making light of our predicament when casually talking about our football & basketball teams, well, it just pisses me off. He's not serious about turning our ship around and the faster he gets out of dodge & someone new sends the losers and incompetents to join him the faster we'll be on the road to recovery.