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Locker Room Renovation Underway
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<blockquote data-quote="katlong" data-source="post: 392765" data-attributes="member: 2490"><p>As a GT grad, I know this is strange, but I am a marketing professional whose career focus is on brand guidelines and manuals. I've found that some companies are great at protecting their brand - FedEx, Coca-cola (who have brand departments that review everything that goes out with their name on it) - and some are TERRIBLE at it and think just having guidelines means compliance. My guess is that GT is in the middle - with the brand guidelines written by someone on the academic side but that the athletic department pretty much does what they want anyway because of the money they bring in. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="katlong, post: 392765, member: 2490"] As a GT grad, I know this is strange, but I am a marketing professional whose career focus is on brand guidelines and manuals. I've found that some companies are great at protecting their brand - FedEx, Coca-cola (who have brand departments that review everything that goes out with their name on it) - and some are TERRIBLE at it and think just having guidelines means compliance. My guess is that GT is in the middle - with the brand guidelines written by someone on the academic side but that the athletic department pretty much does what they want anyway because of the money they bring in. :) [/QUOTE]
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