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Kudos to where its due
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<blockquote data-quote="ThatGuy" data-source="post: 995979" data-attributes="member: 3440"><p>I knew there would be someone who could encapsulate it with ~1224 fewer words than I used. <img class="smilie smilie--emoji" loading="lazy" alt="😂" title="Face with tears of joy :joy:" src="https://cdn.jsdelivr.net/joypixels/assets/6.6/png/unicode/64/1f602.png" data-shortname=":joy:" /></p><p></p><p>Seriously, though, agreed wholeheartedly. As a marketing leader in the past I've worked for multiple companies that sell into technical audiences (read: software developers and DevOps professionals). The common thread of marketing to developers is simple: No marketing. Most people don't like to be sold to; they like to buy. Engineers, of course, take this to a whole new level.</p><p></p><p>The key to reaching that audience (and most audiences, but it's more pronounced with technical audiences) is authenticity. Plain and simple. If you're trying to put a $20 word on something, or coin a catchy marketing phrase, don't bother. Communicate the value in a straightforward way, and give them the tools to test and decide for themselves (and provide feedback where necessary).</p><p></p><p>Authenticity is easy to talk about, but hard to communicate. You either have it, or you don't. Coach Key has it, and it resonates.</p></blockquote><p></p>
[QUOTE="ThatGuy, post: 995979, member: 3440"] I knew there would be someone who could encapsulate it with ~1224 fewer words than I used. 😂 Seriously, though, agreed wholeheartedly. As a marketing leader in the past I've worked for multiple companies that sell into technical audiences (read: software developers and DevOps professionals). The common thread of marketing to developers is simple: No marketing. Most people don't like to be sold to; they like to buy. Engineers, of course, take this to a whole new level. The key to reaching that audience (and most audiences, but it's more pronounced with technical audiences) is authenticity. Plain and simple. If you're trying to put a $20 word on something, or coin a catchy marketing phrase, don't bother. Communicate the value in a straightforward way, and give them the tools to test and decide for themselves (and provide feedback where necessary). Authenticity is easy to talk about, but hard to communicate. You either have it, or you don't. Coach Key has it, and it resonates. [/QUOTE]
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