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<blockquote data-quote="tmhunter52" data-source="post: 631809" data-attributes="member: 185"><p>ATL has so many Saturday activities competing for attention and attendance, just being a Tech fan is not enough to fill the stadium. Coming to the Tech game has to be (or become) a destination experience. Winning, of course, is part of the solution, but the AA might want to consult with successful ATL ventures (the Braves and the pro soccer teams come to mind) then REALLY develop a game day “experience” that will make being there that much more rewarding. </p><p></p><p>The current placement of vendors is chaotic and crowded. Relocate these to the green space in front of Britton Dining Hall and you’ll have room for more vendors, activities for kids, etc without the crush in the street. </p><p></p><p>Add more family-friendly touches in the stadium. How about a “cooling suite” where parents could take babies and toddlers who get out of sorts, too hot, need to be changed? Get Buzz up in the stands some? Toss the free t-shirts in the upper deck on occasion? If more single game tickets are sold in specific sections, tailor giveaways and in-game activities to those sections to encourage future season ticket purchases. How about activities designed for post game time to get people to hang around a while longer, instead of bolting to Marta or their cars? </p><p></p><p>Surely, an enlightened marketing strategist could come up with great ways to bring more people to the stadium and to enhance their “experience”. But, of course, winning games is pretty much a necessity, so the product on the field is critical to success...</p></blockquote><p></p>
[QUOTE="tmhunter52, post: 631809, member: 185"] ATL has so many Saturday activities competing for attention and attendance, just being a Tech fan is not enough to fill the stadium. Coming to the Tech game has to be (or become) a destination experience. Winning, of course, is part of the solution, but the AA might want to consult with successful ATL ventures (the Braves and the pro soccer teams come to mind) then REALLY develop a game day “experience” that will make being there that much more rewarding. The current placement of vendors is chaotic and crowded. Relocate these to the green space in front of Britton Dining Hall and you’ll have room for more vendors, activities for kids, etc without the crush in the street. Add more family-friendly touches in the stadium. How about a “cooling suite” where parents could take babies and toddlers who get out of sorts, too hot, need to be changed? Get Buzz up in the stands some? Toss the free t-shirts in the upper deck on occasion? If more single game tickets are sold in specific sections, tailor giveaways and in-game activities to those sections to encourage future season ticket purchases. How about activities designed for post game time to get people to hang around a while longer, instead of bolting to Marta or their cars? Surely, an enlightened marketing strategist could come up with great ways to bring more people to the stadium and to enhance their “experience”. But, of course, winning games is pretty much a necessity, so the product on the field is critical to success... [/QUOTE]
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