Per Chat GPT....
A reasonable estimate for ABC’s potential loss if the University of Georgia (UGA) didn't make the College Football Playoff might range between $10 million and $20 million. Here's how this is calculated:
1. Advertising Revenue Per Game:
Each College Football Playoff game generates significant ad revenue, often around $20 million to $30 million. If UGA's absence leads to a viewership drop of 10-20% (typical for losing a marquee team), ad rates and revenue could decline proportionally. This would amount to $2 million to $6 million per game for two semifinal games and the championship.
2. Additional Losses:
Merchandising and Sponsorship: Reduced fan engagement could mean lower merchandise sales and weaker sponsor activations tied to the event, potentially a $3 million to $5 million impact.
Ancillary Programming: Pre- and post-game shows, which also sell ad slots, would see lower revenues, possibly adding another $1 million to $2 million in losses.
3. Overall Impact:
Combining these, the total financial hit could be in the $10-$20 million range, depending on the extent of the viewership decline and associated revenues tied to UGA’s pa
rticipation.