Sure, hoops is different. But with football, I doubt anyone is going to be giving the center a car or cash. There might be a handful of players who get real money, but that’s no different than anything in life. The best get paid the most.
And hell, if people are willing to pay, for the life of me I can’t wrap my head around why we should care.
There are a lot of reasons to care, even for those of us who support the idea in theory. There's a lot to work through.
Who determines what is a legitimate vs fraudulent contract for NIL? Hopefully not the NCAA. Bigger question is do we care?
How does this work with agreements the schools have? What happens when a RB endorsed by Nike refuses to take the field in an Adidas jersey? Or perhaps more importantly, how much influence will the shoe companies gain beyond what they already have in recruiting?
What about non-competes? Can I pay a monster middle linebacker to hawk my cleaning products but only if he agrees not to transfer to UGA in the next three years?
What about players who leave early or flunk out or transfer? Does the donor/booster have recourse for failure to fulfill the contract?
Will there be a place for incentives-based contracts? Will that implicate gambling laws? Will players have standing to sue for tortuous interference with a contract if a coach doesn't play them for arbitrary reasons?
You could adopt the pro leagues' stance on a lot of these issues, but is that really the best approach?
Michael McCann at SI is putting out some great stuff on this topic for those interested:
https://www.si.com/college-football/2019/09/30/fair-pay-to-play-act-law-ncaa-california-pac-12