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<blockquote data-quote="BCJacket" data-source="post: 428688" data-attributes="member: 2332"><p>I've always suggested that Tech should take advantage of our location in ATLANTA as a big part of our branding. </p><p></p><p>I firmly believe more than half the folks walking around in uGA sweatshirts couldn't care 2 cents about uGA football. They live in Georgia; and the "Georgia" sweatshirts for sale at Walmart just happen to be red and black. </p><p></p><p>How many more white and gold shirts/hats/jackets could we sell if they said "ATLANTA - <span style="font-size: 10px">Georgia Institute of Technology"</span><span style="font-size: 15px">? Atlanta has cultural cache that Tech doesn't. We're the P5 school in the city. Why not piggyback on that?</span></p></blockquote><p></p>
[QUOTE="BCJacket, post: 428688, member: 2332"] I've always suggested that Tech should take advantage of our location in ATLANTA as a big part of our branding. I firmly believe more than half the folks walking around in uGA sweatshirts couldn't care 2 cents about uGA football. They live in Georgia; and the "Georgia" sweatshirts for sale at Walmart just happen to be red and black. How many more white and gold shirts/hats/jackets could we sell if they said "ATLANTA - [SIZE=2]Georgia Institute of Technology"[/SIZE][SIZE=4]? Atlanta has cultural cache that Tech doesn't. We're the P5 school in the city. Why not piggyback on that?[/SIZE] [/QUOTE]
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