1. Welcome to Georgia Tech Swarm! JOIN US and be a part of the SWARM! GO JACKETS! THWg!

Ideas to raise our visibility ?

Discussion in 'Georgia Tech Football' started by Jacket in Dairyland, Jun 11, 2018.

  1. Jacket in Dairyland

    Jacket in Dairyland Helluva Engineer

    Messages:
    755
    When I attended Tech back in the early 70s, we seemed to be at least holding our own in the state with our visibility and profile. However, since the Dwags won their NC in 1980 our paths have diverged. We had a " cup of coffee" in the limelight in 1991, but our inconsistent success since has not helped us build a long lasting fanbase.
    Obviously winning 9+ games a year CONSISTENTLY is a must. But unless I am missing something we are going to get absolutely buried and left for dead by the avalanche building in Athens. If they get near the NC this year and we go 7-5 and a trip to Shreveport, or worse, we may never be heard from again ( kind of like Tulane vs LSU ).
    It is urgent that we ( AD , the Hill, us fans ) pull out all the stops to raise our profile and visibility in the state and nation.
    The AJC is only going to devote space to us in direct relation to how much we win vs how much the Dwags are winning. So presently that's next to nothing.
    One idea that caught my eye around here. The Gophers are trying to raise their athletic profile and recently announced they had 5 commitments on one day for 2019 football. That got some attention. Could we arrange something like that ?
    Anybody else have any ideas ??
     
    CuseJacket likes this.
  2. GT_05

    GT_05 Helluva Engineer

    Messages:
    1,359
    We need lots of positive things to happen over a long period of time. Maybe our new branding will help but it’s going to take winning an average of 9+ games per year over the next generation to make a big difference and we’ve got to make it cool to wear GT gear.

    You know the Raiders embraced the idea of being the bad boys of the NFL and I think that earned them a lot of sidewalk fans - I remember seeing all kinds of Raiders gear in the 90s. Maybe GT needs to get a little edgy somehow. I’m not suggesting going off the rails but maybe finding a way of getting past the idea that we are just a bunch of nerds.


    Sent from my iPhone using Tapatalk
     
  3. MikeJackets1967

    MikeJackets1967 Helluva Engineer

    Messages:
    13,437
    GT could always pay TV producers to have their actors wear Georgia Tech gear on their programs...................................................................................just sayin;):D:cool:
     
  4. GT_05

    GT_05 Helluva Engineer

    Messages:
    1,359
    That’s a great idea with all of the filming that goes on in Georgia.


    Sent from my iPhone using Tapatalk
     
    MikeJackets1967 likes this.
  5. TheTechGuy

    TheTechGuy Helluva Engineer

    Messages:
    305
    Notwithstanding egregious errors, I would utilize the University of Louisville model.

    Louisville saw unprecedented success in many sports after the turn of the century and was able to negotiate its way into the ACC. The school accomplished this through an aggressive branding model that included:
    1. Securing non-alumni, lucrative sponsorship deals with Papa Johns and Yum! Brands (KFC, Pizza Hut, and Taco Bell);
    A. These deals led to several athletic facility renovations, including the football stadium and basketball arena that are named Papa Johns Cardinal Stadium and the KFC Yum! Center, respectively.
    2. Utilizing the same logo and uniform scheme across all sports;
    3. Agreeing to play wherever and whenever ESPN would put them on national television; and
    4. Consistent messaging and lobbying on behalf of the university.

    Since it seems that we cannot achieve necessary funding from alumni to compete in athletics, we must aggressively expand and focus our interests on alternative methods of fundraising. This includes corporate sponsorship opportunities to secure necessary funding to compete at a high level.

    We have two choices: (1) Explore new opportunities for funding (including the sale of naming rights for stadiums) and play anytime we can be on national TV; or (2) Maintain our history, play on Raycom so that games can be on Saturdays, and watch other programs that are more aggressive and innovative surpass our athletic programs.
     
  6. BCJacket

    BCJacket Helluva Engineer

    Messages:
    161
    I've always suggested that Tech should take advantage of our location in ATLANTA as a big part of our branding.

    I firmly believe more than half the folks walking around in uGA sweatshirts couldn't care 2 cents about uGA football. They live in Georgia; and the "Georgia" sweatshirts for sale at Walmart just happen to be red and black.

    How many more white and gold shirts/hats/jackets could we sell if they said "ATLANTA - Georgia Institute of Technology"? Atlanta has cultural cache that Tech doesn't. We're the P5 school in the city. Why not piggyback on that?
     
  7. Supersizethatorder-mutt

    Supersizethatorder-mutt Helluva Engineer

    Messages:
    7,150
    The problem is that nobody ever asked the alumni for appropriate and necessary funding until TStan came along. We've already seen that the alumni actually WILL RESPOND when asked. Now why it had to take being asked to get us to give, and why it took so long for anyone to actually ask is a BIG QUESTION.
     
  8. dressedcheeseside

    dressedcheeseside Helluva Engineer

    Messages:
    11,956
    Replacing [email protected] with [email protected] (Bobby Dodd Stadium at Historic Grant Field with Jiffy Lube Stadium at Walmart Field)
    I'll pass.
     
  9. GT_05

    GT_05 Helluva Engineer

    Messages:
    1,359
    [email protected] (revenue) sounds better than the Joke by Coke (no revenue), which is what the folks in Athens call us.


    Sent from my iPhone using Tapatalk
     
  10. TheTechGuy

    TheTechGuy Helluva Engineer

    Messages:
    305
    I am always happy to see more money going to our athletics and it is great that we raised $600,000 for recruiting efforts and a few million for the locker room from an anonymous donor.

    However, Louisville just raised $47 million for a new renovation and expansion of the football stadium and training facilities, including major donations from Pepsi and $5 million from Norton Healthcare, two of their corporate sponsors. Link

    We need more than private donors; we need corporate sponsors.
     
    iceeater1969, GT14, pinglett and 2 others like this.
  11. TheTechGuy

    TheTechGuy Helluva Engineer

    Messages:
    305
    The University of Washington is paid $4.1 million a year by Alaska Airlines for naming rights to the field: Alaska Airlines Field at Husky Stadium. Our locker room renovation costed $4.5 million and that was a huge deal. UW gets that money every year, just for the right to name 120 yards of grass. Link

    As an athletic program that struggles monetarily, I do not understand why we would not explore our options.
     
    GT14, pinglett and GT_05 like this.
  12. tmhunter52

    tmhunter52 Helluva Engineer

    Messages:
    1,139
    Well, we call them The Cesspool of the South...
     
  13. MikeJackets1967

    MikeJackets1967 Helluva Engineer

    Messages:
    13,437
    Cooks Pest Control Stadium has a nice ring to it;)
     
  14. RonJohn

    RonJohn Helluva Engineer

    Messages:
    1,516
    In 1990 GT was either under the fold or on the second sports page each Sunday. The mutts were on the top of the sports page fold and many times on the front page. GT can get national press attention, but will never get highlighted local media attention no matter how well the football team does. Too many press people in Atlanta graduated from the cesspool to allow GT to get top billing in the local media.
     
  15. GTJake

    GTJake Helluva Engineer

    Messages:
    982
    That's because their football stadium is built over a sanitary sewer easement ... among many other things !!
     
  16. GT_05

    GT_05 Helluva Engineer

    Messages:
    1,359
    True. My point was that WE are probably the only ones that call our complex Bobby Dodd Stadium at Historic Grant Field. If selling the naming rights, even temporarily, will help the program succeed or just keep up, as some have asserted, then I’m all for it.


    Sent from my iPhone using Tapatalk
     
    pinglett likes this.
  17. bobongo

    bobongo Helluva Engineer

    Messages:
    487
    To me, this is a simple no-brainer:

    Increase our recruiting budget, get better recruits, and win more games.
     
  18. GT_05

    GT_05 Helluva Engineer

    Messages:
    1,359
    Lookie, lookie, lookie … here comes Cookie. Cook’s Pest Control.


    Sent from my iPhone using Tapatalk
     
    MikeJackets1967 likes this.
  19. RonJohn

    RonJohn Helluva Engineer

    Messages:
    1,516
    The TV people call it that during the game broadcasts. They typically mention that it is the oldest on-campus stadium in FBS.
     
    GTdragons likes this.
  20. MidtownJacket

    MidtownJacket Helluva Engineer

    Messages:
    1,514
    Jacket in Dairyland likes this.

Share This Page