........ I believe the biggest thing Tech is failing to take advantage of is 'Atlanta'. We are
the P5 program in Atlanta; the capital of college football. Atlanta should be a core part of our identity. Our marketing should highlight Atlanta on everything. Every single piece of clothing we sell should say 'Atlanta' somewhere. This is anecdotal, but I have a theory that a huge proportion of the folks wearing 'Georgia' gear bought it because they live in Georgia and are proud of the state, couldn't name a single uGa player. Let's sell a ton of white, gold and [sorry] blue 'Atlanta' shirts. Also, 'The Institute'. Get a bunch of shirts that look like this into local Costco's:
The Institute
Atlanta
GT
If people buy the gear because they like it and it says 'Atlanta'. That opens the door to getting them interested in GT athletics if we deliver an interesting product.
The other thing I believe we should make part of our identity is the success of our black athletes. There was a study out a couple years back that Tech is near the top in graduating it's black athletes. Being in Atlanta, one of the 2-3 centers of black culture in America, it seems like we could market ourselves as
the school for the talented, ambitious, intelligent young black athlete. Sell people on the Pat Swilling model: make your first million in the NFL and your second 10-20 in your own business... And if you don't make the NFL, make your first million with Google and then your second 10-20 in your own business.
That's not going to get the 3-and-done IMG 5*s here. But they haven't come here anyway. We need a lot more JeTs, AJ Grays, and Shamire's. I feel like, over time, we could get the black community in Atlanta to rally around our program, instead of those rednecks out east. We should market our successful young [black] men to the community. JeT, Calvin Johnson, Shaq, etc should be on billboards all across the city and beyond. There's probably tons of smart, ambitious and talented black student athletes across the country that would love to come be a P5 football star in Atlanta. I'd like an entire team of Malik Riveras. Hiring a personable black coach would really help this. It's one thing I like about Tony Elliot.
I'd also like to see Roddy Jones as the 'voice of the Yellow Jackets'. He's got a great personality, he's from Dekalb county... imagine if we had him out in the community, visiting high schools, etc... pitching GT to Atlanta. (Demetra doesn't seem to bring any value to the table to me.)
I also believe our brand is better outside Georgia than within. Tech has a kind of split personality in our state. When I tell people I got my degrees from Tech, their eyes get wide and they want to know how I got in; because they wish their kids could go there. (I'm young enough for it to be relevant) When I tell people I'm a Tech football fan, they recoil like I just said "Hail Satan". But to private school kids up North, eg a 4* athlete with a high GPA, Atlanta, ACC football and a Tech degree is highly desirable. We have to expand our recruiting footprint, IMHO. But that takes money.
.........