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<blockquote data-quote="DH9387" data-source="post: 319601" data-attributes="member: 547"><p><a href="http://www.myajc.com/sports/college/why-sports-marketing-expert-believes-georgia-tech-will-with-nike/w9sMNjLRtgKA74Frax05SN/" target="_blank">http://www.myajc.com/sports/college/why-sports-marketing-expert-believes-georgia-tech-will-with-nike/w9sMNjLRtgKA74Frax05SN/</a></p><p></p><p></p><p></p><p>Given Stansbury's connections, it would seem that Nike is the brand to beat here. Their willingness to provide free rebranding is definitely a major perk, but I am not sure that is worth enough to choose them if they are offering us significantly less money. As an aside, with them already being aligned to the mutts, I am not sure how much of push they would provide us with when they already have the biggest fish in our market.</p><p></p><p>I had also thought that UA was going to gun hard for us, but that does not appear to be the case any longer.</p><p></p><p>Although I am not really a big Adidas fan, if they are willing to pony up more money <strong>AND </strong>make us a priority for them as they try to penetrate the Atlanta market, I will gladly jump on board. Just look at the social media blitz Adidas has put on for Miami. Honestly, all the brands will provide some sort of quality rebranding for a nominal or no fee, so finding the one that truly sees us as an asset vs another feather in the cap is probably the most important thing for me*.</p><p></p><p>*Assuming all of the offers are within a reasonable amount of each other.</p></blockquote><p></p>
[QUOTE="DH9387, post: 319601, member: 547"] [URL]http://www.myajc.com/sports/college/why-sports-marketing-expert-believes-georgia-tech-will-with-nike/w9sMNjLRtgKA74Frax05SN/[/URL] Given Stansbury's connections, it would seem that Nike is the brand to beat here. Their willingness to provide free rebranding is definitely a major perk, but I am not sure that is worth enough to choose them if they are offering us significantly less money. As an aside, with them already being aligned to the mutts, I am not sure how much of push they would provide us with when they already have the biggest fish in our market. I had also thought that UA was going to gun hard for us, but that does not appear to be the case any longer. Although I am not really a big Adidas fan, if they are willing to pony up more money [B]AND [/B]make us a priority for them as they try to penetrate the Atlanta market, I will gladly jump on board. Just look at the social media blitz Adidas has put on for Miami. Honestly, all the brands will provide some sort of quality rebranding for a nominal or no fee, so finding the one that truly sees us as an asset vs another feather in the cap is probably the most important thing for me*. *Assuming all of the offers are within a reasonable amount of each other. [/QUOTE]
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