My SR year, back when the students were in the lower east up to about the 35-yardline, some frat sprung for cases and cases of dog biscuits and handed them out to students in the entrance line. We filled our pockets with the things and brought them right in. When the mutts ran in, as they reached the sideline right in front of us, a hail of dog biscuits ensued. They had to wear their helmets all game and they finally had to muzzle UGA, the mascot. I swear I thought that dog would kill himself eating those things. He must have put down 10 pounds of biscuits that day.
Oh, and we won, too.