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GT vs Pitt Postgame
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<blockquote data-quote="YlJacket" data-source="post: 461485" data-attributes="member: 2784"><p>While I was an engineer originally, I now do a good bit of marketing and PR so let me give you my view which has elements of both worlds in it.</p><p></p><p>The engineer side is looking for data, specific details, etc. that require specific comments about who didn't execute or was the play call into the wrong defense, etc. Some way to fix or analyze that specific issue. So I understand the desire not to have canned coach speak answers and like you there are times I really appreciate the candor he brings.</p><p></p><p>But recognize that even in the GT community, that dynamic is not the predominate need in the post game conference - and when you get to the broader community in Atlanta it becomes a miniscule issue in what the AA is trying to accomplish. Very few folks outside of this board (and even most on this board) are not going to replay the game and look for those specific things that he talked about when he was being candid and not doing coachspeak - so to speak <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p><p></p><p>A much more important dynamic is how he says it. Tone, tenor, body language, etc. Does he look like he is engaging and likeable - or does he look like he is undergoing a root canal. Multiple studies have shown most folks don't recall what was being said by a spokes person but do remember whether they "liked" the person or thought they were engaging. IMHO that is where his major failure is. Yea we all like to say we want a gruff, old school bastard as the FB coach but that image doesn't sell outside of the core group. And the major purpose of any communication from the head coach - post game conference, AJC interview, whatever - is to engage the broader community and get them to purchase tickets to the game. And I don't see how his demeanor does that. </p><p></p><p>Now having said the above, at some point it doesn't matter how good of a "salesman" or PR person you are if you don't win. There has to be credibility in the person and the message. But you get a graduload longer leash if you do have the engagement factor.</p></blockquote><p></p>
[QUOTE="YlJacket, post: 461485, member: 2784"] While I was an engineer originally, I now do a good bit of marketing and PR so let me give you my view which has elements of both worlds in it. The engineer side is looking for data, specific details, etc. that require specific comments about who didn't execute or was the play call into the wrong defense, etc. Some way to fix or analyze that specific issue. So I understand the desire not to have canned coach speak answers and like you there are times I really appreciate the candor he brings. But recognize that even in the GT community, that dynamic is not the predominate need in the post game conference - and when you get to the broader community in Atlanta it becomes a miniscule issue in what the AA is trying to accomplish. Very few folks outside of this board (and even most on this board) are not going to replay the game and look for those specific things that he talked about when he was being candid and not doing coachspeak - so to speak :) A much more important dynamic is how he says it. Tone, tenor, body language, etc. Does he look like he is engaging and likeable - or does he look like he is undergoing a root canal. Multiple studies have shown most folks don't recall what was being said by a spokes person but do remember whether they "liked" the person or thought they were engaging. IMHO that is where his major failure is. Yea we all like to say we want a gruff, old school bastard as the FB coach but that image doesn't sell outside of the core group. And the major purpose of any communication from the head coach - post game conference, AJC interview, whatever - is to engage the broader community and get them to purchase tickets to the game. And I don't see how his demeanor does that. Now having said the above, at some point it doesn't matter how good of a "salesman" or PR person you are if you don't win. There has to be credibility in the person and the message. But you get a graduload longer leash if you do have the engagement factor. [/QUOTE]
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