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<blockquote data-quote="Vespidae" data-source="post: 260064" data-attributes="member: 2957"><p>I think this makes a lot of sense. From a marketing point of view, this is differentiation. </p><p></p><p>Let's face it. If a recruit is considering Alabama, Clemson, Florida or Tech because he wants to play in the NFL .. the first three can make a great case why their program is the best fit. </p><p></p><p>But if our kids know that the primary goal is get a degree and Tech has a 100% graduation rate, that's a whole different message. </p><p></p><p>If you have a value proposition that doesn't resonate with customers, you need to change it.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 260064, member: 2957"] I think this makes a lot of sense. From a marketing point of view, this is differentiation. Let's face it. If a recruit is considering Alabama, Clemson, Florida or Tech because he wants to play in the NFL .. the first three can make a great case why their program is the best fit. But if our kids know that the primary goal is get a degree and Tech has a 100% graduation rate, that's a whole different message. If you have a value proposition that doesn't resonate with customers, you need to change it. [/QUOTE]
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