Home
Articles
Photos
Interviews
Forums
New posts
Search forums
Georgia Tech Recruiting
Dashboard
What's new
New posts
New profile posts
Latest activity
Chat
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
GT ATL Hats
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="chris975d" data-source="post: 741348" data-attributes="member: 3766"><p>Because it seems to miss the mark, and more or less shows they don’t understand the target audience. In the 2-3 official social media posts about this offer, there is MAYBE one positive comment I’ve seen. All the others are trashing the idea of SELLING a $200 hat, which is exactly the way it’s worded (...BUY...). The target audience to be able to drop $200 more toward the program is pretty well off, and/are GT grads, which, as most of us in retail know, are very frugal/analytical (aka cheap) with spending. Even on GT gear. Just ask those people to give an extra $200 outright. But you instead ask them to BUY (again, their words) a $28 hat for $200. Which will probably be on sale at some point in the future...I’m pretty sure one of the social media posts I saw on it last night said something to the effect of “...not on sale YET...”.</p><p>So...currently the completely wrong fan base to present SELLING a $28 hat to at a price of $200. Just ask for $200 and you get a free hat. Most everything is about presentation. And the presentation of this is wrong to most people viewing it, obviously.</p></blockquote><p></p>
[QUOTE="chris975d, post: 741348, member: 3766"] Because it seems to miss the mark, and more or less shows they don’t understand the target audience. In the 2-3 official social media posts about this offer, there is MAYBE one positive comment I’ve seen. All the others are trashing the idea of SELLING a $200 hat, which is exactly the way it’s worded (...BUY...). The target audience to be able to drop $200 more toward the program is pretty well off, and/are GT grads, which, as most of us in retail know, are very frugal/analytical (aka cheap) with spending. Even on GT gear. Just ask those people to give an extra $200 outright. But you instead ask them to BUY (again, their words) a $28 hat for $200. Which will probably be on sale at some point in the future...I’m pretty sure one of the social media posts I saw on it last night said something to the effect of “...not on sale YET...”. So...currently the completely wrong fan base to present SELLING a $28 hat to at a price of $200. Just ask for $200 and you get a free hat. Most everything is about presentation. And the presentation of this is wrong to most people viewing it, obviously. [/QUOTE]
Insert quotes…
Verification
Who won the ACC Coach of the Year Award in 2014?
Post reply
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
GT ATL Hats
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top