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<blockquote data-quote="boger2337" data-source="post: 741293" data-attributes="member: 4089"><p>I agree. But the issue is... I tend to believe if they sold the hat for a more reasonable $75, more people would make a donation. The advertising of the GTAA is poor. If you're looking for $200 from a wealthy household you don't hold up a $10 hat and ask $200 for it. You ask for $200 and just send them a hat.</p><p></p><p>The people you're looking to start to donate are the ones who are in the lower tier. Where $75 is a lot for a cheap hat, but the cause is good. I believe pushing the hat as the focus is wrong for $200. You have to know your audience.</p><p></p><p>Make it $75, I'll buy one. $200? Nah. I already gave $200.</p><p>GT grads are analytical people. We see value or no value. Don't hold up that hat and offer ZERO value. It's almost insulting. Sell a Tshirt, Shorts, and Hat package for $200. It will cost them roughly $50-65 to make. Id buy that package in a heart beat.</p><p></p><p>Offering items for more donations will only work when there is some value, otherwise the people who donate an extra $200-400 already have or will not without value.</p></blockquote><p></p>
[QUOTE="boger2337, post: 741293, member: 4089"] I agree. But the issue is... I tend to believe if they sold the hat for a more reasonable $75, more people would make a donation. The advertising of the GTAA is poor. If you're looking for $200 from a wealthy household you don't hold up a $10 hat and ask $200 for it. You ask for $200 and just send them a hat. The people you're looking to start to donate are the ones who are in the lower tier. Where $75 is a lot for a cheap hat, but the cause is good. I believe pushing the hat as the focus is wrong for $200. You have to know your audience. Make it $75, I'll buy one. $200? Nah. I already gave $200. GT grads are analytical people. We see value or no value. Don't hold up that hat and offer ZERO value. It's almost insulting. Sell a Tshirt, Shorts, and Hat package for $200. It will cost them roughly $50-65 to make. Id buy that package in a heart beat. Offering items for more donations will only work when there is some value, otherwise the people who donate an extra $200-400 already have or will not without value. [/QUOTE]
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