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Getting out there, being out there, consistently.
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<blockquote data-quote="Vespidae" data-source="post: 550294" data-attributes="member: 2957"><p>As a marketer myself, I support Collins' approach. There are two basic strategies .... one is what I call transactional and a good example is running political ads 24/7 before an election. In other words, carpet bomb until the transaction. The second is transformational ... which means doing something consistently ... maybe every week. </p><p></p><p>Transactional is effective but virtually forgotten within weeks after the event. (Tests show the drop is 50% recall within a week.) GTAA does a lot of this with season tickets as the first Game Day approaches. </p><p></p><p>Transformational has less recall week to week (it dips), but the long-term trend is way up. </p><p></p><p>Moral ... if you are going to change what Atlanta thinks of Tech, you should be messaging consistently over a longer period of time.</p><p></p><p>I like it.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 550294, member: 2957"] As a marketer myself, I support Collins' approach. There are two basic strategies .... one is what I call transactional and a good example is running political ads 24/7 before an election. In other words, carpet bomb until the transaction. The second is transformational ... which means doing something consistently ... maybe every week. Transactional is effective but virtually forgotten within weeks after the event. (Tests show the drop is 50% recall within a week.) GTAA does a lot of this with season tickets as the first Game Day approaches. Transformational has less recall week to week (it dips), but the long-term trend is way up. Moral ... if you are going to change what Atlanta thinks of Tech, you should be messaging consistently over a longer period of time. I like it. [/QUOTE]
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Getting out there, being out there, consistently.
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