To expand this train of thought, there seems to be a movement for expanding curriculum by adding easier (and implicitly "useless") majors to pave the way for recruiting. Isn't the mission of higher education institutions, well,... higher education? Particularly higher education that is relevant to present and future demand of society. There are other faculties whose goal is to produce athletes, and quite frankly I don't think U.S. is in urgent need of more/better NFL'ers, NBA'ers, Olympic medal'ers, etc. Countless issues could be created/improved at Tech to improve its academic environment; more TAs, more instructors, more classrooms, more labs, more lab/teaching equipment, more modern lab/teaching equipment, more funding for projects, more engagement with industry, more engagement with professional groups, raise awareness of cutting edge problems/demands, etc... and all the overhead and supporting infrastructure... something often hidden and overlooked...
I'll leave one more food for thought... keeping in mind the boundaries of Georgia Tech in prime real estate of Atlanta, what do you think about the "cost" of Bobby Dodd Stadium?