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<blockquote data-quote="85Escape" data-source="post: 924348" data-attributes="member: 3560"><p>There is also a heavy dose of urban vs rural thing we see played out in politics all over the country. No matter how much we try, being in ATL will put us in the 'city slickers' category as it relates to small-town GA. I don't think it near as much snobbery as it is a <em>presumed </em>snobbery.</p><p></p><p>I grew up as country-as-they-come in small-town GA, and still have that world-view in lots of things. But when I go home I have to try <em>extra </em>hard not to be seen as a sell-out to urbanity.</p><p></p><p>I think getting the boys at the Feed and Seed to care about GT football will be really, really hard. It might not even be worth the effort. They aren't in our target demographic and we'd have to change our brand to identify with them (to put it into stark business words.) </p><p></p><p>Our Brand and Points of Difference for attracting fans need to be authentic to who we are, and trying to appeal to everyone is always a mistake. I think our best brand is to be the "Dr. Pepper" of the state's football. </p><p></p><p>We are bold, quirky and, most importantly, an alternative to the 'norm'.</p></blockquote><p></p>
[QUOTE="85Escape, post: 924348, member: 3560"] There is also a heavy dose of urban vs rural thing we see played out in politics all over the country. No matter how much we try, being in ATL will put us in the 'city slickers' category as it relates to small-town GA. I don't think it near as much snobbery as it is a [I]presumed [/I]snobbery. I grew up as country-as-they-come in small-town GA, and still have that world-view in lots of things. But when I go home I have to try [I]extra [/I]hard not to be seen as a sell-out to urbanity. I think getting the boys at the Feed and Seed to care about GT football will be really, really hard. It might not even be worth the effort. They aren't in our target demographic and we'd have to change our brand to identify with them (to put it into stark business words.) Our Brand and Points of Difference for attracting fans need to be authentic to who we are, and trying to appeal to everyone is always a mistake. I think our best brand is to be the "Dr. Pepper" of the state's football. We are bold, quirky and, most importantly, an alternative to the 'norm'. [/QUOTE]
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