Directed at no-one post in particular:
In any team endeavor there is a balance between goals and ambitions of any individual in the group and the goals and success of the team. I think that the point here is that this balance has been lost.
I think the interest in team sport exists, whether that be on the participation side or the spectator's side, is based on the successes or failures of the team. Michael Jordan blurred the lines to some extent, and fans would actually attend just to go see the star. But overall, fans tend to be interested in following the exploits of their team regardless of who the team members are.
In book after book, article after article, interview after interview, coaches and athletes of successful teams always discuss how team members bought in to play for each other. That winning, the ultimate measure of success, the very origin of value of team sport entertainment, is the result of a measure of self-sacrifice by individuals to attain team goals (winning).
The current imbalance among some current athletes is that they fail to recognize the source of their value. They see an industry with a lot of revenues, and they assume that because they are participating in the industry that they deserve a cut. But that attitude is parasitic.. In fact, the origin of value is their production, the actual contribution to a winning team endeavor.
Trying to attain notoriety, to establish a brand and monetary value independent of team, and placing those individual ambitions above winning as a team undermines the value of the product. Their net value to the team and the industry is actually negative.