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<blockquote data-quote="swampsting" data-source="post: 468721" data-attributes="member: 1062"><p>the traditional media isn't needed for brand or perception, not now. GT Recruiting gets to follow prospects and others on social media. Those posts and retweets and likes and favorites will have more impact with a recruit, because it pops up on his phone or in his feed.</p><p>we get to create our own brand and perception now through facebook, twitter, instagram, snapchat, etc. and if you follow those recruits, prospects, etc, you get to send them your message and not wait on another outlet. </p><p>we can talk about what some talking head in print, radio or tv says but really it doesn't matter as much anymore, not when you can create and shape your own brand and message in ways you couldn't before. kids aren't sitting around listening to sports talk or reading the paper in print or online. they might watch espn or a friday nights highlights show but they're doing that on their phones.</p><p>They have, and we have, the ability to get the program's messages right in their hands.</p><p>and high school coaches still have a huge influence on their players. thats where having strong relationships with them comes into play. and high school coaches talk - they know which college coaches they can trust and can trust they'll do right by their players. </p><p>so if dukes and bell and others want to dismiss or disparage the program or belittle Tech's program, we can get around that in other and more effective ways.</p></blockquote><p></p>
[QUOTE="swampsting, post: 468721, member: 1062"] the traditional media isn't needed for brand or perception, not now. GT Recruiting gets to follow prospects and others on social media. Those posts and retweets and likes and favorites will have more impact with a recruit, because it pops up on his phone or in his feed. we get to create our own brand and perception now through facebook, twitter, instagram, snapchat, etc. and if you follow those recruits, prospects, etc, you get to send them your message and not wait on another outlet. we can talk about what some talking head in print, radio or tv says but really it doesn't matter as much anymore, not when you can create and shape your own brand and message in ways you couldn't before. kids aren't sitting around listening to sports talk or reading the paper in print or online. they might watch espn or a friday nights highlights show but they're doing that on their phones. They have, and we have, the ability to get the program's messages right in their hands. and high school coaches still have a huge influence on their players. thats where having strong relationships with them comes into play. and high school coaches talk - they know which college coaches they can trust and can trust they'll do right by their players. so if dukes and bell and others want to dismiss or disparage the program or belittle Tech's program, we can get around that in other and more effective ways. [/QUOTE]
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