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<blockquote data-quote="takethepoints" data-source="post: 468469" data-attributes="member: 265"><p>Yes. I made this point earlier. And here's some evidence:</p><p></p><p><a href="https://www.statista.com/statistics/230903/listeners-of-all-sports-programs-usa/" target="_blank">https://www.statista.com/statistics/230903/listeners-of-all-sports-programs-usa/</a></p><p></p><p>Yep. About 1.5% of all the 18 - 34 year olds listen to sports radio with any kind of attention; the actual stat is explained in the URL. And this has been consistent over time for the last 8 years. I agree that better advertising (some here call it "branding".) would be a good idea, but the idea that young people are drawing their impressions of football programs from sports talk radio is not credible. TV is another story, but there the main attention os given to the "Top 10" programs; even the rest of the 25 get marginal attention. There's a lot to this - most tv coverage is ephemeral in its result too - but there is a reason why coaches put so much emphasis on personal contact and Swamp has put his finger right smack dab on it.</p><p></p><p>Mind, social media may be different. I looked, but I suspect to nobody's surprise, I found nothing on this, not even anecdotes.</p></blockquote><p></p>
[QUOTE="takethepoints, post: 468469, member: 265"] Yes. I made this point earlier. And here's some evidence: [URL]https://www.statista.com/statistics/230903/listeners-of-all-sports-programs-usa/[/URL] Yep. About 1.5% of all the 18 - 34 year olds listen to sports radio with any kind of attention; the actual stat is explained in the URL. And this has been consistent over time for the last 8 years. I agree that better advertising (some here call it "branding".) would be a good idea, but the idea that young people are drawing their impressions of football programs from sports talk radio is not credible. TV is another story, but there the main attention os given to the "Top 10" programs; even the rest of the 25 get marginal attention. There's a lot to this - most tv coverage is ephemeral in its result too - but there is a reason why coaches put so much emphasis on personal contact and Swamp has put his finger right smack dab on it. Mind, social media may be different. I looked, but I suspect to nobody's surprise, I found nothing on this, not even anecdotes. [/QUOTE]
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