I like everyone's responses to the OG post, but I think Jerry raised a legitimate concern & there's 0 willingness to address it.
Issue 1: Terrible in-game concession options.
- The proposed solution (eat at a private, off-campus establishment) yields $0 to GT's coffers. If anything, it might actually be a cost detriment to GT. Universities are major marketplaces with respect to consumers. By not satisfying the demand for food on campus, GT is driving consumption to nearby restaurants thereby making the real estate around GT's perimeter more expensive. How does that hurt GT? Well, we need to expand our campus. we got lucky buying up Spring Street (North Ave. - 5th) during the Great Recession. Absent another real estate crash, how much will we overpay to acquire the land west of campus for the new biomed hub? But for those few restaurants, "Midtown West" would be indistinguishable from Bankhead. And I'd hate to pay for the premium for the Midtown West brand.
- This above example is analogous (I assume) to the Home Park situation. By not addressing demand for student housing, GT funneled students off campus. The value of Home Park's location makes it cost prohibitive for a developer to buy en mass b/c of the classic holdout problem (I assume again). So, we have a neighborhood with an awesome location, separating GT from Atlantic Station, & it's filled with disgusting, barely livable housing, lacks street lights or any infrastructure to promote safety/commuting. Home Park locks GT's Northern expansion, the east is designated for GT-Emory, the South is no man's land (downtown), and the West is our future biomed industry hub. Where do students turn to for housing? $1,500 for a midtown condo? $600 for a rat-infested, unsafe shack with 3 roommates in Home Park? Or an $800 - $1,000 apartment 5 - 10 miles away from campus (hurts campus community and increases parking demand). I think GT made the right decision to invest in the university's future research impact rather than housing and campus dining. But this is nonetheless a huge opportunity cost that most people don't even think about. You hear people talk about the student loan bubble and rising cost of college education. Yes, it's true that tuition & books have risen at an astronomical rate. But what about student housing and student cost of living? If you allow the private market to be the solution, students are going to either pay an inflated market price (due to high student renter demand) for unkempt housing [terrible hotdog] or pay more than most working people can afford to rent a nice condo [buy food at a midtown bar]. The gov't will and does loan the student all the money they want ("COA"). Which option do you think students are choosing? maybe not all. maybe not most. but enough students that this whole game of charging a high interest rate [high price per hotdog] to subsidize the people who are defaulting [buying private food] won't last much longer. Deflation - the new, new normal. Nickle and Diming for bad products won't work in the new, new, normal. "innovation" is our only out. We need to offer a better product that more people will buy [like the awesome new (private?) student housing that's being built across from the cheetah].
- Does GT even operate the concession stands at the game? it seems like it's local community organizations who staff the concessions. I'm all for supporting the community, but I'd like to know the distribution of profits & why the food options have to be so awful and overpriced. The falcons stadium is a different beast than GT's in terms of revenue allocations from concession stands, let's not even go there.
Issue 2: You don't compete with the "big boys" by trying to maximize revenue of a bad product [cough, get rid of R, cough]. Instead, differentiate your product from the competitors, add value for the customer, and develop a brand that's worth more than a $5 box of popcorn.
- Ya'll talk about how Atlanta is a major selling point in recruiting. Well, one of Atlanta's attractions is its food scene. Why don't we incorporate any of Atlanta's awesome, unique, "innovative", pro-entrepenurship restaurants into GT's gameday experience? Inside or outside the stadium. Why must we settle for history and tradition when our history and tradition is the varsity (THE FOOD ISN"T GOOD. The atmosphere must have died off b/c NO ONE @GT goes there anymore) and $5 dollar off-brand hotdogs that are left over from the high school game on friday? I spare Coke from my criticism because Coke is ATL, although it would be nice if Coke reminded the people outside Atlanta of that every once and a while.
- Parking is awful, unless you know what you're doing (i.e. have spent 4, 5, 6+ years on campus). So, to complain about a half empty stadium and then defend gauging people on parking, you're basically building a barrier to entry that will prevent you from attracting new attendees. I get that parking is scarce at GT. This is a much bigger problem than GT football. Honestly, we need tens of billions of dollars in infrastructure investment to solve this problem that's been kicked down the road for 1/2 a century. Until then, GT should do a much better job about generating "innovative" partnerships with nearby parking hubs (atlantic station, 14th & peachtree, BOA, etc.). I don't have anything in mind, but I could think of 100 ideas that would be a marginal improvement over our current don't do anything approach.
Ending on a positive: A few of the many things that we're doing right & I love about GT gameday
- Band making "Put On" a staple song during games (also, who can forget the Turnt Up game)
- ^ + not eroding our awesome traditions like the yellowwww - jacketsss, Budweiser song, etc.
- I like the new field-level ads and in-game ads from local companies that hire hard at GT. Airwatch comes to mind from a few season back. it helps build GT's brand value while generating game day ad revenue.
- KS1. I love how lax GT games are. perhaps others will disagree. I just haven't had a bad experience at Bobby Dodd. I think that's b/c our fan base is so respectable. Let people have a good time, so long as they don't make it toxic for others.
- Tailgating - 5th street bridge & Frats are the best tailgate experiences I've had. Seems like other people enjoy other parts of campus too. beautiful green space + lazie faire policing + city landscape = GT on the come up