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Coming soon to GT: Corporate sponsorships and new names for football field and basketball gym
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<blockquote data-quote="CuseJacket" data-source="post: 954939" data-attributes="member: 274"><p>You know what was a bad deal? Syracuse selling naming rights in perpetuity to Carrier in 1979 for a total of $2.75M.</p><p></p><p>The update to that is in 2022, Syracuse found a way to cleanly sever from Carrier and are now sponsored by JMA Wireless. 'Cuse got a 10-year deal "<a href="https://dailyorange.com/2022/05/dome-to-be-renamed-jma-wireless-dome" target="_blank">worth at least $3.25M annually</a>". This is for stadium naming rights, not naming rights for the field within the stadium, for a facility used for football, basketball, lacrosse, etc.</p><p></p><p>Through that lens, $3.75M/year seems like a great deal for naming rights for a football field only (plus additional marketing opportunities). We still keep "Bobby Dodd Stadium". And we have separate revenue streams for our other sports.</p></blockquote><p></p>
[QUOTE="CuseJacket, post: 954939, member: 274"] You know what was a bad deal? Syracuse selling naming rights in perpetuity to Carrier in 1979 for a total of $2.75M. The update to that is in 2022, Syracuse found a way to cleanly sever from Carrier and are now sponsored by JMA Wireless. 'Cuse got a 10-year deal "[URL='https://dailyorange.com/2022/05/dome-to-be-renamed-jma-wireless-dome']worth at least $3.25M annually[/URL]". This is for stadium naming rights, not naming rights for the field within the stadium, for a facility used for football, basketball, lacrosse, etc. Through that lens, $3.75M/year seems like a great deal for naming rights for a football field only (plus additional marketing opportunities). We still keep "Bobby Dodd Stadium". And we have separate revenue streams for our other sports. [/QUOTE]
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Coming soon to GT: Corporate sponsorships and new names for football field and basketball gym
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