Northeast Stinger
Helluva Engineer
- Messages
- 11,160
If you killing elephants will help the program, thank you for your service.i don’t know enough about that to say whether that is true or not but it makes a lot of sense and i will take your word for it.
either way, we have to also recognize we fail to consistently fill up a stadium that’s a little more than half of the attendance of our biggest in state rival. even though i’ve personally done my best to make up for that by buying enough beer to kill an elephant at the games we can’t really close that gap and that’s just attendance, not even counting the merch sales and other revenue uga is able to generate just by having the fanbase they do. there is no amount of money being withheld by the powers that can ever make up for that lack of a real fanbase
I would think that giving to GTAA probably follows the same formula as giving to most non-profits or charitable organizations. People only give year after year if they “see” that their money is accomplishing some good. Some things at Tech are indeed rocket science but this isn’t one of them. Loyalty is cultivated. Organizations that rely on donations cultivate that loyalty by creating a narrative. The narrative is basically “here is what your gift accomplished last year.” Organizations can’t rely on donors to create their own narrative. The narrative has to be carefully curated for the audience and can’t have too much cognitive dissonance, like “I was told my money would accomplish such and such but it looks like the opposite happened.” My impression is that Tech has never been very good at salesmanship. If your teams are going to struggle on a regular basis to win then you better be a world class salesperson but even then you still have to deliver some tangible proof that the money is working for good.