I’m simply offering an intellectual exercise.
There are two competing philosophies in higher education. One is that college is earned by exceptional students who excel in some way -high SATs, strong leadership history, athletic prowess, top grades, exceptional extracurricular activities etc. This sounds good in theory but it often leads to seeing students as commodities that enhance the reputation of the school. Thus, having a parent who can pay for a building on campus even qualifies the student as an asset. If the purpose of the student is to benefit the school, this becomes a slippery slope.
The second philosophy involves finding students with potential and teaching them —giving them life time experiences and skills. This approach seeks a more well rounded student body and tries to avoid patterns that either exploit the student or which perpetuate privilege.
A football program that fit into the second philosophy would be interested in “coaching players up,” teaching new skills, and finding players who are diamonds in the rough.
Admittedly there is not as sharpe of a distinction between the two philosophies of education but I needed to simplify to keep from writing several pages.
The thought exercise is to consider that rather than a student having a right to attend a particular school because they are a five star athlete (and thus also a commodity that a school “buys” for the enhancement of the school) simply consider that there are only so many slots available at a given school, just as there are caps on how many scholarships per class and caps on total numbers per program
There is are 3 philosophies, and none are what you state.
The first is getting a high ranking in US News. While schools deny that they care, they do, and they try to check those US News boxes. State schools have to satisfy the politicians, so they have some hurdles in doing so, but they try. Tech is chasing that ranking. Tech denies it.
The second philosophy is making money. That philosophy exists with for profit schools, but some state schools will chase the out of state tuition--- if their politicians will let them-- since it means denying in- state students.
The third philosophy is let them in and see who survives. This was the Tech philosophy until the last 20 years or so when US News rankings came about. Tech let in students with potential, but didn't care a whole lot about "teaching them —[or] giving them life time experiences and skills" to quote your post. Survival of the fittest--or the more diligent.
What Tech is currently doing is a blend between your first philosophy (gotta chase the ranking) and your second philosophy, but it is still about chasing that ranking. And that's what most "top ranked" schools are doing. Personally, I believe the US News rankings are BS. But it would take more bandwith to explain why. It doesn't matter, because the gullible public wants to believe them.
Anyway, your points about athletes and school reputatation aren't valid. Clemson has seen an increase in more qualified applicants as their football rankings have improved. The football program has improved the school. And it's not because Dabo has "coached them up." The Clemson model is completely counter to your position. As one school president said, the football program is the front porch of the school. It's what people see. And perception is more important than reality. Unfortunately.