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AJC give bad GT media
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<blockquote data-quote="Vespidae" data-source="post: 259483" data-attributes="member: 2957"><p>Sorry sir, you are not correct. I am not referring to the AP style book that you describe. Nor am I referring to spin.</p><p></p><p>Newspapers, as many marketing communications organizations do, usually have a "house style" for how they write and present copy. Call it "tone" if you like.</p><p></p><p>How do I know this? I was in the biz.</p><p></p><p>Many papers prefer positive statements rather than negative because they generate more reads and impressions. It is not my opinion. That is the result of hundreds of studies conducted since the 20's.</p><p></p><p>Example:</p><p>"Tech's recruiting has shortcomings and is deeply flawed" is a negative statement.</p><p>"Tech needs to improve recruiting" is a positive comment.</p><p></p><p>Same info. Presented differently. </p><p></p><p>The last AJC copy style sheet I saw was 1995, so maybe it has changed or not even used anymore. But they are used and are effective for creating a specific tone of reporting.</p><p></p><p>But a lot of things aren't taught anymore. Most advertising today is rubbish.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 259483, member: 2957"] Sorry sir, you are not correct. I am not referring to the AP style book that you describe. Nor am I referring to spin. Newspapers, as many marketing communications organizations do, usually have a "house style" for how they write and present copy. Call it "tone" if you like. How do I know this? I was in the biz. Many papers prefer positive statements rather than negative because they generate more reads and impressions. It is not my opinion. That is the result of hundreds of studies conducted since the 20's. Example: "Tech's recruiting has shortcomings and is deeply flawed" is a negative statement. "Tech needs to improve recruiting" is a positive comment. Same info. Presented differently. The last AJC copy style sheet I saw was 1995, so maybe it has changed or not even used anymore. But they are used and are effective for creating a specific tone of reporting. But a lot of things aren't taught anymore. Most advertising today is rubbish. [/QUOTE]
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