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ACC AD Meetings - New Revenue Distribution Model?
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<blockquote data-quote="Vespidae" data-source="post: 947626" data-attributes="member: 2957"><p>That’s because ESPN features Sun Belt and others.</p><p></p><p>Football is now programming content. Create a significantly better product (and it’s not just the game .. it’s how the game is played, halftime, etc.)</p><p></p><p>Just noodling …</p><p>- speed the game up. There are a lot of voluntary things you can do. </p><p>- add user engagement. Get rid of halftime reporting (yawn) and add in Real-time DraftKings action. More customer engagement leads to greater use. </p><p>- Some people just prefer the college game. Exploit that.</p><p></p><p>One of the best rules in marketing is Be Distinct, or Be Extinct.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 947626, member: 2957"] That’s because ESPN features Sun Belt and others. Football is now programming content. Create a significantly better product (and it’s not just the game .. it’s how the game is played, halftime, etc.) Just noodling … - speed the game up. There are a lot of voluntary things you can do. - add user engagement. Get rid of halftime reporting (yawn) and add in Real-time DraftKings action. More customer engagement leads to greater use. - Some people just prefer the college game. Exploit that. One of the best rules in marketing is Be Distinct, or Be Extinct. [/QUOTE]
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ACC AD Meetings - New Revenue Distribution Model?
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