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ACC AD Meetings - New Revenue Distribution Model?
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<blockquote data-quote="Vespidae" data-source="post: 947618" data-attributes="member: 2957"><p>I think jumping conferences is the wrong approach. Despite all the handwringing, the ACC is till the third best conference in the country. It's problem is not revenue distribution, it's revenue generation. </p><p></p><p>The average number of viewers (which influences ESPN contracts) varies from $5+ million (Ohio State, Bama) to UNC, NC State, GT (749K, 703K, 615K). The problem is not COVERAGE as much as it is having a product people want to watch ON THAT DAY. B1G is not going to displace the SEC in the regional markets (and ESPN College Football is all regional ... it is not organized as they do the NFL coverage.)</p><p></p><p>Compare Tech's average viewers per week (615K) to the Chick-Fil-A Classic at 4.9M! (Yes, Tech had one of the most viewed games, right up there with Alabama.)</p><p></p><p>Why? No competition. Tech played on Monday (Labor Day). Let's face it, the SEC OWNS the 330pm slot and that's never going to change. Or not for a long time. </p><p></p><p>If I were the ACC Commish, I would ... </p><ul> <li data-xf-list-type="ul">Require ACC teams to play 12 games, 8 in conference, 4 out of conference.</li> <li data-xf-list-type="ul">All out of conference games must be against SEC or B1G opponents (or reasonable quality)</li> <li data-xf-list-type="ul">Require 1 of the out of conference games to be West Coast.</li> <li data-xf-list-type="ul">Play the best possible matchup games on Thursday night. (All other games can be Saturday). </li> </ul><p>What happens? The ACC will OWN Thursday night. With 2 games ... one East Coast, one West Coast .. you have a great night of football sans competition. </p><p></p><p>Imagine Miami vs. FSU at the 6pm game and Tech-USC at 930pm. Or Boston College - VT followed by Miami- USC. Ratings would explode. That would allow for dramatically higher payouts. And rankings. </p><p></p><p>No, don't change conferences. Create a better product, one that folks want to see, and are willing to pay to do so.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 947618, member: 2957"] I think jumping conferences is the wrong approach. Despite all the handwringing, the ACC is till the third best conference in the country. It's problem is not revenue distribution, it's revenue generation. The average number of viewers (which influences ESPN contracts) varies from $5+ million (Ohio State, Bama) to UNC, NC State, GT (749K, 703K, 615K). The problem is not COVERAGE as much as it is having a product people want to watch ON THAT DAY. B1G is not going to displace the SEC in the regional markets (and ESPN College Football is all regional ... it is not organized as they do the NFL coverage.) Compare Tech's average viewers per week (615K) to the Chick-Fil-A Classic at 4.9M! (Yes, Tech had one of the most viewed games, right up there with Alabama.) Why? No competition. Tech played on Monday (Labor Day). Let's face it, the SEC OWNS the 330pm slot and that's never going to change. Or not for a long time. If I were the ACC Commish, I would ... [LIST] [*]Require ACC teams to play 12 games, 8 in conference, 4 out of conference. [*]All out of conference games must be against SEC or B1G opponents (or reasonable quality) [*]Require 1 of the out of conference games to be West Coast. [*]Play the best possible matchup games on Thursday night. (All other games can be Saturday). [/LIST] What happens? The ACC will OWN Thursday night. With 2 games ... one East Coast, one West Coast .. you have a great night of football sans competition. Imagine Miami vs. FSU at the 6pm game and Tech-USC at 930pm. Or Boston College - VT followed by Miami- USC. Ratings would explode. That would allow for dramatically higher payouts. And rankings. No, don't change conferences. Create a better product, one that folks want to see, and are willing to pay to do so. [/QUOTE]
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