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92.9 The Game's Randy McMichael said what?!
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<blockquote data-quote="takethepoints" data-source="post: 613673" data-attributes="member: 265"><p>We still disagree. To take some of the points in order:</p><p></p><p>• "Or how apple is so popular? It has a certain "look" minus the idea you pay an exorbitant amount of money to enter their world of overpriced goods and have to use only their goods? They seem to have done well with media."</p><p>Yet Apple is a major argument against the position. Steve was famous for not paying any attention at all to his marketing folks. True, Apple has had some very good ads down through the years, but it's their <em>products</em> that drive the company and those are driven by their design teams. Steve's motto - "We don't ship junk" - is why the company has succeeded. The ads and even Steve's famous "reality distortion field" were and are ephemeral. And, no, in fact, I haven't been anything but bothered by Arby's ads.</p><p></p><p>• "Politics as a whole are media driven in the sense of slander and accusations towards their opponents. I don't know how many times I corrected people on how what they heard from FOX or CNN was wrong, and how actual research is important. Media only solidifies what people want to believe when it comes to politics. But when it comes to consumerism it can be used as a tool to garner attention that is positive."</p><p>It is true that people tend to consume media that agree with their opinions and not just in politics. However, you'd be surprised at how little effect negative ads have on political opinions or, for that matter, anything else. Positive ads in politics and in regular business have similarly small effects. The billions (FIFY) of dollars spent on advertising is considered a raging success if it shifts consumers to increase soap sales by 1%. Again, it is the products - and their price, of course - that make the difference. Decisions about product lines are not media driven snd, if the company has sense, not driven by marketing either.</p><p></p><p>The rest of your post is about how important is for us to win games. No argument at all about that. A winning program and a new coach would generate a lot of attention, whether Randy McMichael thought it was cool or not. But thinking that our media presence is going to make a huge difference here is, I think, what's at the bottom of our argument. You think prospective athletes are driven by how cool we look and that will drive their decisions to come to Tech. I think they are driven by a) whether we are winning, b) whether they have the grades to get in, c) whether they find STEM or related degrees interesting, d) whether they think they can put in the effort to stay in school at Tech, e) whether they think they'll get a decent future out of a Tech degree, and f) whether they'll get a chance to try pro football if they pan out high enough. All we can do there is try to persuade them - here's where the marketing comes in - that they can do a to f. If <em>we don't ship junk</em> we'll be able to do that. If we do, then all the media hype in Creation won't help.</p></blockquote><p></p>
[QUOTE="takethepoints, post: 613673, member: 265"] We still disagree. To take some of the points in order: • "Or how apple is so popular? It has a certain "look" minus the idea you pay an exorbitant amount of money to enter their world of overpriced goods and have to use only their goods? They seem to have done well with media." Yet Apple is a major argument against the position. Steve was famous for not paying any attention at all to his marketing folks. True, Apple has had some very good ads down through the years, but it's their [I]products[/I] that drive the company and those are driven by their design teams. Steve's motto - "We don't ship junk" - is why the company has succeeded. The ads and even Steve's famous "reality distortion field" were and are ephemeral. And, no, in fact, I haven't been anything but bothered by Arby's ads. • "Politics as a whole are media driven in the sense of slander and accusations towards their opponents. I don't know how many times I corrected people on how what they heard from FOX or CNN was wrong, and how actual research is important. Media only solidifies what people want to believe when it comes to politics. But when it comes to consumerism it can be used as a tool to garner attention that is positive." It is true that people tend to consume media that agree with their opinions and not just in politics. However, you'd be surprised at how little effect negative ads have on political opinions or, for that matter, anything else. Positive ads in politics and in regular business have similarly small effects. The billions (FIFY) of dollars spent on advertising is considered a raging success if it shifts consumers to increase soap sales by 1%. Again, it is the products - and their price, of course - that make the difference. Decisions about product lines are not media driven snd, if the company has sense, not driven by marketing either. The rest of your post is about how important is for us to win games. No argument at all about that. A winning program and a new coach would generate a lot of attention, whether Randy McMichael thought it was cool or not. But thinking that our media presence is going to make a huge difference here is, I think, what's at the bottom of our argument. You think prospective athletes are driven by how cool we look and that will drive their decisions to come to Tech. I think they are driven by a) whether we are winning, b) whether they have the grades to get in, c) whether they find STEM or related degrees interesting, d) whether they think they can put in the effort to stay in school at Tech, e) whether they think they'll get a decent future out of a Tech degree, and f) whether they'll get a chance to try pro football if they pan out high enough. All we can do there is try to persuade them - here's where the marketing comes in - that they can do a to f. If [I]we don't ship junk[/I] we'll be able to do that. If we do, then all the media hype in Creation won't help. [/QUOTE]
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92.9 The Game's Randy McMichael said what?!
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