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[ThatGuy]

The NCAA amended its rules around NIL in 2022, such that schools can have what amounts to a business affiliation with an NIL collective. The school itself cannot administer payments or negotiate amounts but can promote an NIL collective like TheTechWay.com.

This.

Also, as far as their “rules” around pay-for-play, the NCAA is afraid to try to enforce them, because as they’ve learned recently, all it takes is one lawsuit from a factory program to upend the entire ship.

I guess they figure it’s better to live in the “gray area” than have a definitive “yes, you can legally do that.” Which unfortunately brings us right back to the bag man stage of CFB, where the teams that follow the rules are the ones who fall behind.