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<blockquote data-quote="jojatk" data-source="post: 926007" data-attributes="member: 2627"><p>Yes I agree with the premise if it is “win consistently.” Even then, however, it’s not a good plan to just rely on that alone. Marketing a sports program is about making people who aren’t already fans who know the schedule and buy tickets and merchandise that there’s something cool going on and merchandise to buy. If you’re wildly successful you can do less marketing but you still want to communicate with the fans and prospective fans and recruits. And whether we are consistently winning or not there’s lots of competition for the discretionary dollars of the population in Atlanta so there’s always reason to make people aware.</p></blockquote><p></p>
[QUOTE="jojatk, post: 926007, member: 2627"] Yes I agree with the premise if it is “win consistently.” Even then, however, it’s not a good plan to just rely on that alone. Marketing a sports program is about making people who aren’t already fans who know the schedule and buy tickets and merchandise that there’s something cool going on and merchandise to buy. If you’re wildly successful you can do less marketing but you still want to communicate with the fans and prospective fans and recruits. And whether we are consistently winning or not there’s lots of competition for the discretionary dollars of the population in Atlanta so there’s always reason to make people aware. [/QUOTE]
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