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<blockquote data-quote="jojatk" data-source="post: 922958" data-attributes="member: 2627"><p>The job of marketing is to get someone interested enough to at least hear the sales pitch. Attribution in marketing is pretty difficult even in digital marketing. With as much of the marketing being organic social where the conversions are not based on specific calls to action it becomes even more difficult to figure out. Any marketing plan needs to define both the target audience and the goals. For example, am I targeting athletes? If so, which athletes am I targeting and what is the campaign messaging for that target group. Is it coaches? If so that's a very different demographic and part of my marketing efforts are going to be coaching clinics and perhaps other types of events. I'm not sure if I'd count an assistant coach or the head coach visiting a HS coach as a marketing event. To me that's more of a "sales meeting" vs some way of pulling together multiple coaches.</p><p></p><p>Those are just examples, of course. They may or may not work. I'm not in sports marketing though I do work in digital marketing in a consumer industry. So I have some peripheral knowledge but I think some of what we do would not be applicable in these cases.</p></blockquote><p></p>
[QUOTE="jojatk, post: 922958, member: 2627"] The job of marketing is to get someone interested enough to at least hear the sales pitch. Attribution in marketing is pretty difficult even in digital marketing. With as much of the marketing being organic social where the conversions are not based on specific calls to action it becomes even more difficult to figure out. Any marketing plan needs to define both the target audience and the goals. For example, am I targeting athletes? If so, which athletes am I targeting and what is the campaign messaging for that target group. Is it coaches? If so that's a very different demographic and part of my marketing efforts are going to be coaching clinics and perhaps other types of events. I'm not sure if I'd count an assistant coach or the head coach visiting a HS coach as a marketing event. To me that's more of a "sales meeting" vs some way of pulling together multiple coaches. Those are just examples, of course. They may or may not work. I'm not in sports marketing though I do work in digital marketing in a consumer industry. So I have some peripheral knowledge but I think some of what we do would not be applicable in these cases. [/QUOTE]
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