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<blockquote data-quote="Vespidae" data-source="post: 922893" data-attributes="member: 2957"><p>SA's today want a path to the League. That was the whole premise of Collins and Stansbury's NFL-Lite strategy. While "some" branding will help market an identity, I think any of it NOW is for naught as there is too much uncertainty in NIL and the continuing changes in CFB. And Tech still has not figured out how to deliver a path to the League. </p><p></p><p>Also, there is a difference between marketing athletics and the school itself. Alabama's brand identify for the school is "the oldest and largest of the public universities in Alabama" and the "professional" school (compared to Auburn, which is the Ag and Mechanical school). But, the athletics program is all about "winning championships". </p><p></p><p>I suppose the core question is ... what does one expect as an outcome to any Marketing Plan for GTAA? That would lead to a brief with expected milestone and deliverables.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 922893, member: 2957"] SA's today want a path to the League. That was the whole premise of Collins and Stansbury's NFL-Lite strategy. While "some" branding will help market an identity, I think any of it NOW is for naught as there is too much uncertainty in NIL and the continuing changes in CFB. And Tech still has not figured out how to deliver a path to the League. Also, there is a difference between marketing athletics and the school itself. Alabama's brand identify for the school is "the oldest and largest of the public universities in Alabama" and the "professional" school (compared to Auburn, which is the Ag and Mechanical school). But, the athletics program is all about "winning championships". I suppose the core question is ... what does one expect as an outcome to any Marketing Plan for GTAA? That would lead to a brief with expected milestone and deliverables. [/QUOTE]
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