This guy is the S & C coach for crying out loud. He appears to be passionate about what he does. Are you suggesting he muzzle himself because the team has had a losing record and/or what other fans might be saying? Seems like a dull and timid way to approach his work and livelihood. I would suspect he could walk out this afternoon and have a job within a week because of his social media presence. Should we assume the trainers, academic advisors and dieticians around the program are bad at their jobs/stay off social media because the team only won 3 games last year too???. This stuff (sports) is supposed to be fun and entertaining. I think his videos meet that criteria.