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2020 Adidas Swag Thread
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<blockquote data-quote="TechCubed" data-source="post: 740795" data-attributes="member: 491"><p>Not that this is the end-all metric, but take a look at the stock price of the big three over the last year.</p><p></p><p>Nike: 88.69 (year ago) - 112.40 (today)</p><p>adidas: 153.83 - 156.40</p><p>UA: 19.56 - 10.43</p><p></p><p>Obviously, this has been a tough year earnings wise across retail brands, but gives a glimpse of relative health in eyes of investors. Most of these apparel deals for schools aren't intended to make money, but more of a marketing/exposure bet on eyeballs. Maybe a superstar ends up in their stable (as the FBI wiretaps underscored). </p><p></p><p>At some point the numbers don't make sense, which is where UA landed. They were an upstart and then felt like they could outspend Nike. (It's kind of like when other airlines tried to establish routes to ATL and Delta would crush them in a fare war.) Adidas has only 12 power-5 schools, so their bet in college sports is more measured. I highly doubt they are pulling back anytime soon, but they (or anyone) won't be throwing crazy money deals in the near future.</p><p></p><p>I wonder what's happening behind the scenes with UA and Notre Dame.</p></blockquote><p></p>
[QUOTE="TechCubed, post: 740795, member: 491"] Not that this is the end-all metric, but take a look at the stock price of the big three over the last year. Nike: 88.69 (year ago) - 112.40 (today) adidas: 153.83 - 156.40 UA: 19.56 - 10.43 Obviously, this has been a tough year earnings wise across retail brands, but gives a glimpse of relative health in eyes of investors. Most of these apparel deals for schools aren't intended to make money, but more of a marketing/exposure bet on eyeballs. Maybe a superstar ends up in their stable (as the FBI wiretaps underscored). At some point the numbers don't make sense, which is where UA landed. They were an upstart and then felt like they could outspend Nike. (It's kind of like when other airlines tried to establish routes to ATL and Delta would crush them in a fare war.) Adidas has only 12 power-5 schools, so their bet in college sports is more measured. I highly doubt they are pulling back anytime soon, but they (or anyone) won't be throwing crazy money deals in the near future. I wonder what's happening behind the scenes with UA and Notre Dame. [/QUOTE]
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