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2020 Adidas Swag Thread
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<blockquote data-quote="JacketOff" data-source="post: 740744" data-attributes="member: 4572"><p>it’s certainly trending that way. Nike produces uniforms for 3 of the big 4 leagues, the overwhelming majority of major college teams, and most of the US Olympic teams. Adidas won’t ever go away, mostly because of European soccer, but they have certainly fallen from a more prominent spot in recent years. Under Armour will be extinct in the next decade. I thought they would really break through, but they focused the majority of their efforts on signing athletes, and not teams. They went after athletes like Steph Curry, Tom Brady, Bryce Harper, Cam Newton, Julio Jones, Michael Phelps, etc. While they did get Notre Dame and UCLA at the college level, neither of those teams are the level of historic prominence they used to be either. It’s all well and good to sign big name athletes, but when your competitor produces the uniform those athletes wear, it makes your shoes look irrelevant.</p><p></p><p>GT and Russell becoming the laughing stock of the major apparel deals pretty much means that no other team or league with prominence will take a chance and go with a brand like New Balance, Rawlings, Reebok, Puma, etc. because there’s no “cool factor” tied into those brands. It’s going to require a lifestyle brand like Lululemon, Gymshark, Rhône, etc. to dive into team apparel to bust up Nike’s “monopoly.” I know for a fact that if Lululemon went into team apparel that a ton of schools and pro leagues would take notice.</p></blockquote><p></p>
[QUOTE="JacketOff, post: 740744, member: 4572"] it’s certainly trending that way. Nike produces uniforms for 3 of the big 4 leagues, the overwhelming majority of major college teams, and most of the US Olympic teams. Adidas won’t ever go away, mostly because of European soccer, but they have certainly fallen from a more prominent spot in recent years. Under Armour will be extinct in the next decade. I thought they would really break through, but they focused the majority of their efforts on signing athletes, and not teams. They went after athletes like Steph Curry, Tom Brady, Bryce Harper, Cam Newton, Julio Jones, Michael Phelps, etc. While they did get Notre Dame and UCLA at the college level, neither of those teams are the level of historic prominence they used to be either. It’s all well and good to sign big name athletes, but when your competitor produces the uniform those athletes wear, it makes your shoes look irrelevant. GT and Russell becoming the laughing stock of the major apparel deals pretty much means that no other team or league with prominence will take a chance and go with a brand like New Balance, Rawlings, Reebok, Puma, etc. because there’s no “cool factor” tied into those brands. It’s going to require a lifestyle brand like Lululemon, Gymshark, Rhône, etc. to dive into team apparel to bust up Nike’s “monopoly.” I know for a fact that if Lululemon went into team apparel that a ton of schools and pro leagues would take notice. [/QUOTE]
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