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“Branding” and “Marketing” ...
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<blockquote data-quote="RonJohn" data-source="post: 523109" data-attributes="member: 2426"><p>By limitation, I am specifically referring to who can be recruited. Someone who does not care about academics in high school will have an extremely hard time staying eligible at GT. There are some recruits who actually care about academics such as Calvin Johnson. I believe the number in the South East is limited, thus a limitation to the GT football program. If GT goes after every top player in Georgia, and every top player in the South East without making a distinction for those kids who do care about education the program is setting itself up for failure with the kids who don't care about education and failure with the kids who do care about education. As I stated earlier, if the football program does not recognize that it is a limitation that must be addressed then that is as bad as throwing up their arms and using it as a crutch.</p><p></p><p>The things you said are on the right lines. The program needs to recognize those players nationwide, and even internationally. Then, as you said, we need to market to those kids with the "40 year program" message and with the message that those kids are up for the challenge. However, we do need to "limit" that message to kids that the coaches do believe are up for the challenge. If kids who are known to not be up for the message get that same message, it will dilute the message to the kids that do care about such things.</p></blockquote><p></p>
[QUOTE="RonJohn, post: 523109, member: 2426"] By limitation, I am specifically referring to who can be recruited. Someone who does not care about academics in high school will have an extremely hard time staying eligible at GT. There are some recruits who actually care about academics such as Calvin Johnson. I believe the number in the South East is limited, thus a limitation to the GT football program. If GT goes after every top player in Georgia, and every top player in the South East without making a distinction for those kids who do care about education the program is setting itself up for failure with the kids who don't care about education and failure with the kids who do care about education. As I stated earlier, if the football program does not recognize that it is a limitation that must be addressed then that is as bad as throwing up their arms and using it as a crutch. The things you said are on the right lines. The program needs to recognize those players nationwide, and even internationally. Then, as you said, we need to market to those kids with the "40 year program" message and with the message that those kids are up for the challenge. However, we do need to "limit" that message to kids that the coaches do believe are up for the challenge. If kids who are known to not be up for the message get that same message, it will dilute the message to the kids that do care about such things. [/QUOTE]
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