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“Branding” and “Marketing” ...
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<blockquote data-quote="boger2337" data-source="post: 522805" data-attributes="member: 4089"><p>Being a brand is a must. You want people wearing GT logo labeled clothing just because it's cool. You want to attract casual fans. We must be a household name. Similar to Alabama, Michigan, Ohio state, Oklahoma, USC. We have the ability, not one GT AD or coach has thought to throw the whole checking account at it. Which is what we must do. It could blow up in our face if not done carefully and skillfully, but IT IS THE ONLY WAY to get us to be a national title contender. </p><p></p><p>I want to see people wearing GT clothing who know nothing about the school, than have people not wear it and be supporting another teams brand. Bought merchandise is free advertising, and sales. Only helps a program. </p><p></p><p>I want the city of Atlanta painted in gold, and I want collins to meet with the fortune 500 companies in Atlanta and get some fundraising, and some creative donations going. I expect a TON of work from this man and his staff. Better put up.</p></blockquote><p></p>
[QUOTE="boger2337, post: 522805, member: 4089"] Being a brand is a must. You want people wearing GT logo labeled clothing just because it's cool. You want to attract casual fans. We must be a household name. Similar to Alabama, Michigan, Ohio state, Oklahoma, USC. We have the ability, not one GT AD or coach has thought to throw the whole checking account at it. Which is what we must do. It could blow up in our face if not done carefully and skillfully, but IT IS THE ONLY WAY to get us to be a national title contender. I want to see people wearing GT clothing who know nothing about the school, than have people not wear it and be supporting another teams brand. Bought merchandise is free advertising, and sales. Only helps a program. I want the city of Atlanta painted in gold, and I want collins to meet with the fortune 500 companies in Atlanta and get some fundraising, and some creative donations going. I expect a TON of work from this man and his staff. Better put up. [/QUOTE]
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“Branding” and “Marketing” ...
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