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“Branding” and “Marketing” ...
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<blockquote data-quote="The InstAtute" data-source="post: 522372" data-attributes="member: 4417"><p>Tech needs to work on establishing our brand both on and off the field at a national level. We all cringe when we hear recruits and announcers referring to us as Georgia Tech University. We are one of four division 1 football programs that is not a university (army, navy, Air Force academies) and we are the only school that is an Institute. I believe we can leverage this into our brand. (Ex: Welcome to THE INSTITUTE ). If we can get recruits and announcers referring to us as The Institute it should help us establish/brand what makes us different.</p></blockquote><p></p>
[QUOTE="The InstAtute, post: 522372, member: 4417"] Tech needs to work on establishing our brand both on and off the field at a national level. We all cringe when we hear recruits and announcers referring to us as Georgia Tech University. We are one of four division 1 football programs that is not a university (army, navy, Air Force academies) and we are the only school that is an Institute. I believe we can leverage this into our brand. (Ex: Welcome to THE INSTITUTE ). If we can get recruits and announcers referring to us as The Institute it should help us establish/brand what makes us different. [/QUOTE]
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“Branding” and “Marketing” ...
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