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“Branding” and “Marketing” ...
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<blockquote data-quote="iceeater1969" data-source="post: 522361" data-attributes="member: 1237"><p>I appreciate your corporate knowledge in overall program.</p><p>My background was owning and growing an engr consulting business that worked in oil business. Had to get real quality engineers who wanted to be sure we had real long term work. Clients wanted to know we had quality engineers before they would give projects. At first every project was a life death situation. </p><p> When we grew we discovered branding was important. We identified our ideals that would lead to success and got them to everyone . Our business was all about people relationships within an understood excellent project performance standard. </p><p></p><p>When we got large, we found that we needed our top managment to become project sponsors = build relationships way above the project level.</p><p></p><p></p><p>Gtaa is already large but its footprint/ impact points is still seem individual relationships . </p><p></p><p>When your are thinking about the gtaa I wonder if we can market/ -brand effectively any way but thru our people.</p><p> I have no idea about all this @ stuff but the young people live the trending. The very few times I visited w Coach it took about 20 seconds before he had me smiling and thinking his way. That's why he is boss. How the heck didnt we have a way to make people know this. I hope we can do this social media thing right.</p></blockquote><p></p>
[QUOTE="iceeater1969, post: 522361, member: 1237"] I appreciate your corporate knowledge in overall program. My background was owning and growing an engr consulting business that worked in oil business. Had to get real quality engineers who wanted to be sure we had real long term work. Clients wanted to know we had quality engineers before they would give projects. At first every project was a life death situation. When we grew we discovered branding was important. We identified our ideals that would lead to success and got them to everyone . Our business was all about people relationships within an understood excellent project performance standard. When we got large, we found that we needed our top managment to become project sponsors = build relationships way above the project level. Gtaa is already large but its footprint/ impact points is still seem individual relationships . When your are thinking about the gtaa I wonder if we can market/ -brand effectively any way but thru our people. I have no idea about all this @ stuff but the young people live the trending. The very few times I visited w Coach it took about 20 seconds before he had me smiling and thinking his way. That's why he is boss. How the heck didnt we have a way to make people know this. I hope we can do this social media thing right. [/QUOTE]
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