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“Branding” and “Marketing” ...
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<blockquote data-quote="Supersizethatorder-mutt" data-source="post: 522349" data-attributes="member: 435"><p>I am assuming that "another poster" refers to me. I totally realize that TStan and CGC are talking about more than words and logos, but words and logos and school colors are PART of the brand as well. But that existing brand should be used as a stepping off point for the ones you mentioned; neither group can exist independent of the other.</p><p>You are not, however (or should not be), referring to me when you mention those who only look at the differences from a negative point of view. I think we should take pride in our differences from other schools and capitalize on those differences. TStan has, however, pointed out one thing he considers negative which many of us do not and in fact is something that I think can be capitalized on, and that's the use of the term "I got out" in reference to graduating. That should in no way be considered a negative term, but a badge of honor. Tech needs to vigorously promote the differences that exist from other colleges and never shy away from or attempt to diminish those differences.</p></blockquote><p></p>
[QUOTE="Supersizethatorder-mutt, post: 522349, member: 435"] I am assuming that "another poster" refers to me. I totally realize that TStan and CGC are talking about more than words and logos, but words and logos and school colors are PART of the brand as well. But that existing brand should be used as a stepping off point for the ones you mentioned; neither group can exist independent of the other. You are not, however (or should not be), referring to me when you mention those who only look at the differences from a negative point of view. I think we should take pride in our differences from other schools and capitalize on those differences. TStan has, however, pointed out one thing he considers negative which many of us do not and in fact is something that I think can be capitalized on, and that's the use of the term "I got out" in reference to graduating. That should in no way be considered a negative term, but a badge of honor. Tech needs to vigorously promote the differences that exist from other colleges and never shy away from or attempt to diminish those differences. [/QUOTE]
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