Home
Articles
Photos
Interviews
Forums
New posts
Search forums
Georgia Tech Recruiting
Dashboard
What's new
New posts
New profile posts
Latest activity
Chat
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
“Branding” and “Marketing” ...
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="jacketup" data-source="post: 522323" data-attributes="member: 630"><p>As you understand (but another poster above does not) the branding that Collins and Stansbury are talking about is more than words and logos. It's selling what Georgia Tech is--and to some degree--what it isn't. It's selling where we are--Atlanta, and the advantages of Atlanta. It's selling academics in a positive way. It's making the great things about Tech known to the public and getting the relevant consumer to buy in--whether that consumer is an alum, a recruit, or a potential fan. That's branding. </p><p></p><p>I get SO frustrated with folks on this board who repeat the tired excuses as to why we can't compete and why we should settle for mediocrity. They point out how we are different from other schools, but they only look at the differences from a negative point of view. I am glad they don't work for me, but frankly, they never could or would. </p><p></p><p>As a parting comment, I haven't seen this kind of enthusiasm since Homer was AD. Homer knew Tech was different, he saw it as an advantage, and he sold it. Stansbury was here when Homer was here, and I believe he learned a thing or two.</p></blockquote><p></p>
[QUOTE="jacketup, post: 522323, member: 630"] As you understand (but another poster above does not) the branding that Collins and Stansbury are talking about is more than words and logos. It's selling what Georgia Tech is--and to some degree--what it isn't. It's selling where we are--Atlanta, and the advantages of Atlanta. It's selling academics in a positive way. It's making the great things about Tech known to the public and getting the relevant consumer to buy in--whether that consumer is an alum, a recruit, or a potential fan. That's branding. I get SO frustrated with folks on this board who repeat the tired excuses as to why we can't compete and why we should settle for mediocrity. They point out how we are different from other schools, but they only look at the differences from a negative point of view. I am glad they don't work for me, but frankly, they never could or would. As a parting comment, I haven't seen this kind of enthusiasm since Homer was AD. Homer knew Tech was different, he saw it as an advantage, and he sold it. Stansbury was here when Homer was here, and I believe he learned a thing or two. [/QUOTE]
Insert quotes…
Verification
What is the name of Georgia Tech's mascot?
Post reply
Home
Forums
Georgia Tech Athletics
Georgia Tech Football
“Branding” and “Marketing” ...
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top