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“Branding” and “Marketing” ...
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<blockquote data-quote="Supersizethatorder-mutt" data-source="post: 522305" data-attributes="member: 435"><p>Although I know some here will scoff at this, Tech already has a brand --- <strong>The Yellow Jackets</strong>, <strong>The 'Ramblin 'Reck</strong>, and <strong>THE WHITE AND GOLD</strong>. We don't need to mess with the brand; what we need to do is to learn how to MARKET it, and Tech has done a miserable job of marketing for years. Coming up with different, interesting, and/or unique uniform styles is fine, even if if gets a little bizarre in some peoples' eyes, and we should applaud that. But totally changing the colors of the uniforms is absurd, especially if they're as butt-ugly as the white jerseys and blue pants, or that crap we wore Wendesday.</p></blockquote><p></p>
[QUOTE="Supersizethatorder-mutt, post: 522305, member: 435"] Although I know some here will scoff at this, Tech already has a brand --- [B]The Yellow Jackets[/B], [B]The 'Ramblin 'Reck[/B], and [B]THE WHITE AND GOLD[/B]. We don't need to mess with the brand; what we need to do is to learn how to MARKET it, and Tech has done a miserable job of marketing for years. Coming up with different, interesting, and/or unique uniform styles is fine, even if if gets a little bizarre in some peoples' eyes, and we should applaud that. But totally changing the colors of the uniforms is absurd, especially if they're as butt-ugly as the white jerseys and blue pants, or that crap we wore Wendesday. [/QUOTE]
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“Branding” and “Marketing” ...
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