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Where Do College Football Players Come From
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<blockquote data-quote="4shotB" data-source="post: 28346" data-attributes="member: 844"><p>here is part of GT's problem: a poster who works with students in Gwinnett says the kids there says that students believe that the gap between GT and Uga has narrowed. We say "no it hasn't " and trot out our reasons why. Look, the issue is - it doesn't matter what you or I or any old grad thinks, it what does the prospective student, or student-athlete, think? <u>Perception is reality</u> and we don't understand that. We are failures at marketing and promotion. maybe, as a technical school, it's not in our DNA.</p><p> </p><p>You go on to say however that there is an "enhanced academic reputation". Even if that is fraudulent, it doesn't matter. You cannot recruit using negative tactics - i.e. by explaining to students why it is fraudulent. we sit around and tell ourselves how great things are rather than working on changing our image/culture/branding. Our "stand pat and do nothing" approach is not working. Our customer base/market share IS not growing no matter how great we tell ourselves dear ol' Ma Tech is.</p></blockquote><p></p>
[QUOTE="4shotB, post: 28346, member: 844"] here is part of GT's problem: a poster who works with students in Gwinnett says the kids there says that students believe that the gap between GT and Uga has narrowed. We say "no it hasn't " and trot out our reasons why. Look, the issue is - it doesn't matter what you or I or any old grad thinks, it what does the prospective student, or student-athlete, think? [U]Perception is reality[/U] and we don't understand that. We are failures at marketing and promotion. maybe, as a technical school, it's not in our DNA. You go on to say however that there is an "enhanced academic reputation". Even if that is fraudulent, it doesn't matter. You cannot recruit using negative tactics - i.e. by explaining to students why it is fraudulent. we sit around and tell ourselves how great things are rather than working on changing our image/culture/branding. Our "stand pat and do nothing" approach is not working. Our customer base/market share IS not growing no matter how great we tell ourselves dear ol' Ma Tech is. [/QUOTE]
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